38 to 392Driven: completed boardings rose from 38 to 392 in the second month
Driven
Driven (Dubai bus app): Meta and TikTok ads, 28.5 million impressions and 181,000 clicks in five months; completed boardings rose from 38 to 392 in the second month.
How it works
Pick the stock.
Tell me what's in and what you want to move. I send 3 ad ideas, sketched, free.
I film in a morning.
Half a day on your yard each month, with your stock and your team. No actors.
The ads run, you see the count.
They run on Facebook and Instagram from your own ad account, and every week you get the number of enquiries they brought in.
What you get each month
- A half-day shoot at your yard.
- At least 6 new short video ads of your own stock and team.
- One round of changes on each batch.
- Ads shown on Facebook and Instagram to buyers in your area, on your own ad account. You pay Meta for the ad spend direct.
- A weekly count of enquiries, and the cost of each one.
- A one-page report at the end of the month, and a check-in at day 14 of month one.
- A fixed monthly fee. No minimum term: stop with one email, at the end of the month you've paid for.
- We don't promise a number of enquiries. We count them every week, so you can see for yourself.
Want something bigger now and then? Will also makes one-off stunt films, as an optional extra.
Ads I'd film on your yard
Just landed
- 1Lorry ramp down, early light
- 2Machine rolls off
- 3Close on the badge
- 4Cab door opens, start-up, real sound
- 5Lights on
- 6'Just landed at your name. Come and see it.'
Cold start at 6am
- 1Frost on the bonnet, clock on screen 06:00
- 2Key turn
- 3Engine catches
- 4Work lights on
- 5Pulls out of the yard
- 6'Ready when you are.' Your name
Used of the week
- 1'Used of the week' text
- 2Hours on the display, close
- 3Tyre tread close
- 4Cab
- 5Engine bay
- 6'Ask for the history.' Your name
Some of my work
Tango Ice Blast
Content for Tango Ice Blast on TikTok: 200 million+ views.
5shops built
5 shops built
The Float Inn
I built a floating pub for my dad's 60th, and it's been on ITV and BBC News.
The pub story ran on
Questions dealers ask
Whose ad account do the ads run on?
Yours. You keep the account and the audience, and you pay Meta for the ad spend direct.
What does it cost?
A fixed monthly fee, plus the ad spend you pay Meta. It depends on how many sites you have, so we go through it on a short call.
Is there a contract?
No minimum term. Stop with one email, at the end of the month you've paid for.
Can you promise more enquiries?
No, and nobody honest can. You get a count every week, so you'll know quickly if it's working.